NO car satisfies its owner quite like a Jaguar.
That’s the message from this year’s J.D. Power and Associates/What Car? UK vehicle ownership satisfaction study which sees the big cat knocking Lexus off the number one spot.
The study was based on the evaluations of nearly 18,000 individuals in the UK after an average of two years ownership.
Every aspect of vehicle ownership was rated from performance, design and comfort to quality, reliability, cost of ownership, economy and dealer service satisfaction – and the resulting data allowed the study to be the most comprehensive of its kind.
As well as heading the rankings for manufacturers, Jaguar was also successful in the individual categories, the XF gaining 15 places within 12-months to claim the Executive Car of the Year title.
This latest result marks the culmination of a steady rise in owner satisfaction, Jaguar having finished third in the 2011 survey.
Lexus, meanwhile, drops to joint second place with Skoda after topping the results for the past 11 years.
Honda is fourth in the rankings, ahead of Mercedes-Benz, while Toyota, Audi, Volkswagen, Volvo, BMW, Nissan and Land Rover are all placed above the industry average.
The study also reveals the ratings of 118 individual models, with the Kia Sportage posting the top score for customer satisfaction. The Vauxhall Vectra sits at the opposite end of the scale, behind the Nissan Pixo.
The category winners are: Toyota iQ - best city car, Honda Jazz - best supermini, Skoda Octavia - small family car, Toyota Prius - family car, Lexus IS - compact executive, Jaguar XF - executive car, VW Scirocco - sports and cabrio, Mercedes B-Class - best MPV, Kia Sportage - compact SUV and Lexus RX - large SUV.
What Car? editor-in-chief Chas Hallett said: “This is a great accolade for everyone at Jaguar. This study shows that customers are really satisfied with their Jaguars, a hugely important feat for any car maker.”