A SPECIAL edition Fiat 500 finished in pink has been introduced priced from £11,700.
Only 500 of the limited edition models will be available with Fiat targeting women buyers.
Based on the 1.2-litre 500 Lounge model the car has a black interior, sunroof, a pink key cover and special carpets.
It is also fitted with stop/start technology enabling it to average a claimed 55.4mpg and CO2 emissions of 119g/km qualifying it for £35 a year road tax.
The 500 Pink is available to order only online and although it costs £1,000 more than a standard Lounge version Fiat claims the extra equipment is worth £1,500.