You are here: Used Car Expert > Kia > Kia Cee'd > Kia Cee'd News & FAQs > Kia 7 Year Warranty Called Into Question

Kia 7 year warranty called into question | Kia Cee'd News & FAQs


Added: 11 Aug 2010
Last update: 11 Aug 2010

The Advertising Standards Authority (ASA) has ruled that KIA Motors breached its code by not giving enough prominence to the 100,000-mile limit on its heralded seven-year warranty and that the advertisements were misleading because they did not highlight the varying periods of cover for different parts such as batteries and air conditioning units. Kia has been asked to remove the advertisements from circulation in their current form.

The ASA ruling against the KIA Motors’ 7-year warranty should help expose the small print restrictions of other manufacturer schemes, according to Warranty Direct. Just days after Vauxhall continued the trend of manufacturers extending their cover by launching its own ‘lifetime’ care package, the leading independent specialist says consumers should not be fooled by the marketing hype. 

“The ASA ruling is a lesson to check the small print rather than just being sold on the headline,” says Duncan McClure Fisher, managing director of Warranty Direct.

Warranty Direct, which challenged KIA’s advertising, says the ASA ruling should have far-reaching implications on how manufacturers market warranties and how the public view them.

“It is going to be interesting to see how the others react,” says McClure Fisher. “I’m intrigued to see how Vauxhall now take the lifetime cover to market – is it for lifetime or for 100,000 miles?”

Other manufacturers to have recently extended their cover include Hyundai (7 years), Toyota (5 years) and Chevrolet (5 years).

The increase in emphasis on manufacturer warranties in their marketing and the number of growing number of independent and dealer warranties available in the market, lead Used Car Expert to create sister site Warranty Expert, which helps consumers compare warranty cover.

One of the key areas that consumers can be caught out on is whether the warranty protects them against parts failing due to wear and tear - in most cases manufacturer warranties do not, but some dealer and independent warranties do. This makes a big difference to the consumer's risk of being hit by a surprise repair cost.

Visit Warranty Expert to Compare Warranties

Keywords: kia-warranty, 7-year-warranty, vauxhall-lifetime-warranty, toyota-warranty, hyundai-warranty

Other Kia Cee'd News & FAQs

Cee'd sprouts with new flagship (2011 Oct)
Relevance / rating:
A NEW range-topping ‘4’ version, complete with increased power output and high level of specification, has just joined the Kia cee’d and cee’d SW line-ups. First launched this year on the pro_cee’d three-door hatchback, the ‘4’ version is an extensio... Cee'd sprouts with new flagship

Car of the Year crown for cee'd (2012 Oct)
Relevance / rating:
KIA’S new cee’d hatchback has been named Northern Car of the Year by Britain’s most senior automotive journalists organisation, the Northern Group of Motoring Writers.In what is the car’s first major award since its launch in May, the cee’d was prais... Car of the Year crown for cee'd

Cee’d set for grand slam (2012 May)
Relevance / rating:
FEW car makers have been moving as rapidly as Kia and now the Korean company is about to add another new model to its line up.The second generation cee’d hatchback is going on sale in June and will set another standard for the brand.Sharply styled an... Cee’d set for grand slam

Kia plugs in to electric dream (2010 Mar)
Relevance / rating:
KIA is plugging in to green technology with a wave of high economy models. The Korean car maker took the wraps of a new tax exempt version of the cee’d hatchback as well as electric and hybrid concepts at the Geneva Motor Show.The new EcoDynamics cee... Kia plugs in to electric dream

Kia announces safety recall (2010 Jun)
Relevance / rating:
KIA is recalling a number of cee’d and Picanto models on safety grounds. The Korean manufacturer has identified that up to 468 cee’d models could suffer from insufficient brake force from the master cylinder on cars with Electronic Stability Programm... Kia announces safety recall

More Kia Cee'd Articles:

12345...Last »

New search

Overall score:  (1)
Add your rating: