KIA’S new Sportage, which goes on sale in August, is the Korean company’s latest European-designed model to have been specifically developed for British roads and drivers.
Research and development teams have been involved with the testing of the new Sportage, to be built at the Zilina plant in Slovakia, from the prototype stages in mainland Europe right up until final testing in the UK itself.
Following in the footsteps of Soul, Venga and Sorento, the latest Sportage will be the fourth consecutive new Kia to be launched which has undergone development here.
And the company’s UK chief Michael Cole insists: “The United Kingdom is the largest market for Kia in Europe so great efforts are made to ensure that our new products not only look and feel ‘European’ but that they perform just as UK customers want them to.
“Sportage has been in the UK for over 15 years. I’m convinced that the new generation’s striking design and great on-road ability will find favour with both our loyal existing customers and people who are new to the Kia brand.”