THE VOLKSWAGEN Group's Spanish arm SEAT is certainly not resting on its laurels after another all-time record market share, fuelled by its pay no VAT offers.
The company has now powered up its customer magnets with a hat trick of range enhancements that have honed its market edge to razor sharp perfection.
Leading the line of improvements are the new Exeo saloon and Exeo ST estate Multitronic versions which add the appeal of automatic gear selection, plus the sporting flair of a paddle shift to a state-of-the-art diesel powerplant.
And further down the range there are special versions of SEAT's two best-selling models, the Ibiza and Leon.
These Copa specifications (Copa is Spanish for Cup) denote a high-value, equipment-laden new trim level that adds comfort and technology.
Highlights across the range include alloys, climate control and special Copa upholstery.
The third new feature is the clever 1.2-litre TSI engine which made such a name for itself in Leon being made available in the more compact Ibiza.
Offering a sporty turbocharged 105PS the TSI carries the Ibiza from rest to 62 mph in a sprightly 9.8 seconds, yet produces just 119 g/km of CO2 - not to mention a combined economy figure of more than 55 mpg.
I've just tried the Exeo Multitronic and it was certainly impressive.The Exeo is possibly one of the most under-rated cars on the market.
It initially attracted a degree of negativity because it was regarded as a rework of the 2005 Audi A4 but its has proved itself in no uncertain terms.
With the addition of the Multitronic box it drives with confidence into battle with more expensive competitors, some of which are in-house within Volkswagen, Audi and Skoda.
It is an exceptional long-range cruiser and the addition of Volkswagen Group diesel engines make it a force to be reckoned within a very competitive upper-medium market and is priced from £24,215.
A drive in an Ibiza Copa also provided an insight into how this once rather basic little car has grown with the times to become a very individual and stylish choice in the world of superminis.
SEAT has noted the car's main qualities – lots of space and surprisingly good ride - to create a small car that is much better equipped and appealing to buyers of superminis who are getting more and more discerning.
The Ibiza Copa costs from £11,995 while the Leon in the new specification is from £16,180. The TSI Ibiza is priced from £13,170.
If estate agents sell houses by location, location, location then SEAT certainly sells cars to a similar formula - namely specification, specification, specification.