SUZUKI'S little Alto hatchback is beginning to seem a mite expensive, even though it is still one of the cheapest new cars that money can buy.
This is because others are getting in on the act too, with two other models costing even less than the Suzuki, and the Daihatsu Charade, Kia Rio and Seat Arosa matching it.
The cheaper ones are the Perodua Kelisa and Fiat Seicento, while even the Fiat Punto costs just £500 more.
The Alto had a list price of £6,300, but this has now dropped to just £5,995 such is the intensity in this lowest sector of the market.
There is an argument that when cars are as cheap as this, it is better to buy second-hand, but some people insist upon buying new regardless.
The down side is that the Alto has only basic equipment, which amounts to twin air bags, central locking, electric front windows and split folding rear seats.
However, for those in search of the simplest of all cars to drive, at the lowest possible price, an Alto automatic at about £6,750 takes some beating.
Just don't expect cutting-edge stuff, that's all. The four-cylinder one-litre engine has to be worked hard. It takes about 15 seconds to reach 60mph, and runs out of steam at around 90mph, so you won't be getting anywhere in a hurry.
On the credit side, it falls into insurance group five, manages economy of about 55mpg, and you get a three-year warranty.
On the road the Alto is arguably better than you have a right to expect for the money, with finger-light steering, a nice gearshift, and a decent ride on all but the really rough stuff.
The hatchback arrangement is useful, with the tailgate extending right down to bumper level, at about knee height.
Amazingly, there is just enough room inside for four people, with a reasonable amount of luggage space behind.
Build quality is acceptable and reliability is high, with very low servicing costs.
The Alto's worst feature is its comprehensive lack of equipment, with virtually no options to improve things, although to be fair its rivals are little or no better in that respect.
If I were in the market for a car at that price I would go for a better second-hand model every time, such as a Nissan Micra where the renowned reliability renders the supposed advantages of a new car warranty almost unnecessary.
However, for those who absolutely insist upon a new car, there is nothing wrong with the Suzuki Alto and taking into account the purchase price and low running costs, it is a reasonable choice at the very bottom end of the market.
FAST FACTS
Suzuki Alto GL 5 door
Price: £5,995
Mechanical: 62bhp, 1061cc 4cyl petrol engine driving front wheels via 5-spd manual gearbox
Max speed: 95mph
0-62mph: 14 secs
Combined mpg: 55mpg
Insurance group: 5
CO2 emissions: 119g/km
BiK rating: 15%
Warranty: 3yrs/ 60,000 miles; 6yrs anti-rust