TOYOTA'S new "little" car is big on style and economy and, if those are important to you, it will create an undoubtedly big impression.
It looks good, is clearly compact and robust, yet it has a neat, ergonomic feel to it and is powered by an impressive engine with low running costs.
It's not perfect, for instance the ride can be a little stiff and solid, and it can be a little too noisy on occasions for my liking.
But bear in mind, the Aygo costs only slightly more than the mechanically identical Citroen C1, but it will be very cheap to keep on the road.
The petrol model should do around 60mpg on a run, insurance is in the lowest group one band and in the first three years it should need no more than four hours servicing.
Size-wise, the Aygo is the smallest Toyota to be launched in Europe, but the company boasts it's big enough to carry a quartet of six-footers.
I'm unconvinced that they would want to travel too far in it without becoming slightly cramped, to say the least.
Nevertheless, the Aygo is great for hustling around crowded city streets.
Its wheel-at-a-corner design make tight parking spots easier to tackle, while the optional Multi-Mode transmission means clutch-free gear changes, a real relief at times in urban traffic.
And it's the city car segment where the Aygo will do business, with Toyota targeting 13,000 sales in the car's first year.
UK buyers have a choice of three Aygo models with the entry level vehicle coming in at £6,730 and the top of the range 1.4 diesel a fraction over £9,000.
I like the cabin. It is bright and has a young feel although the materials used clearly aren't as plush as those in Toyota's pricier models. Additionally, you sense it has been built to last.
The young feel is typified by a cylindrical heater control panel which glows in the dark.
The driving position is fine, even though the steering column adjusts only vertically. Visibility is mostly good, although stout middle door pillars can sometimes hinder your view to the sides.
But it can sometimes be noisy from the engine. You also get some intrusive road and wind noise which is generated at out-of-town speeds.
It has fun, zippy looks and Toyota designers have taken care not to sacrifice them for general practicality and economy.
However, the practicality runs out at the back. The boot is tiny and accessed through a small, oddly-shaped hatch.
The 50/50 split rear seats can be folded down for larger items, while there's good oddments storage around the cabin. Even so, it's all a bit of a squeeze.
In the safety stakes, front airbags are standard in the base model and the rest of the range also features side airbags, while anti-lock brakes with electronic brakeforce distribution are standard. Curtain airbags aren't an option.
There are no deadlocks, but etched windows, a fully integrated stereo and marked mechanical parts make life a little more difficult for thieves.
FAST FACTS
Toyota Aygo Sport 1.0 VVT-i 5dr
Price: £7,980
Mechanical: 68bhp, 998cc, 3cyl petrol engine driving front wheels via 5spd manual gearbox
Max speed: 98mph
0-62mph: 14.2 secs
Combined mpg: 61.4
Insurance group: 1
C02 emissions: 109g/km
BiK rating: 15%
Warranty: 3yrs/ 60,000 miles, 3yrs paint, 12yrs anti-rust